Comparison of Nike and Adidas - 4839 Words

Executive summary This report provides an analysis and evaluation of two of the biggest companies Nike and Adidas in athletic footwear industry. One of the most popular products is selected from each of the company to investigate. The report is conducted by analysing detail into the athletic footwear industry and both companies’ background, macro and micro environment forces, market segmentation, target markets, targeting strategies and position strategies. Many secondary researches which will be in the appendices to are done to finish the report. The results show that Adidas and Nike have similar market segmentations and targeting market. Their targeting strategy and positioning strategy are also similar, although the major parts of†¦show more content†¦Both Nike and Adidas have essential roles in the athletic footwear market. For leather footwear market, there are various kinds of shoes involved. Such as casual shoes, sports shoes and dress shoes. The leather footwear market also faces difficulties as fewer consumers spend money on leather footwear and more tends to spend on outdoor footwear. Both Nike Air Force one and Adidas Superstar are in between athletic footwear and leather footwear markets. The Company background Nike: Nike, Inc. is a major publicly traded sportswear and equipment supplier in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2008. (Iouboutin, n.d.) Nike has 31% of the total athletic footwear market share globally according to the Athletic Footwear – Global Market Shares figure (appendix 2). Nike has wide range of products and each product aims to different segmentation of the market. For example, the Jordan Series of Nike is mainly designed for men who have higher income level and interested in basketball. Nike Air Force 1 was released in 1982. It is a basketball shoe that featured a revolutionary technological innovation: a pocket of air in the heel for cushioning and support. Although the shoe is very expensive at $89.95, was an immediate hit among players, from the N.B.A. to the playground. (Bierman,Show MoreRelatedComparison Between Nike And Adidas1679 Words   |  7 PagesApparel. The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known around the world. Nike s slogan is used in printable adsRead MoreWhy Adidas And Nike Is The Best Choice For Me1643 Words   |  7 Pagesspeak about their histories. 1) Why Adidas and Nike? Two reasons lead me to make this choice. First of all, I am really fond of sport. I have been played soccer since ten years and always wear Adidas and Nike so it is two companies I know very well. Then, when I was thinking about which companies I was going to choose, I wanted two multinationals and one American company and one European company. So Adidas and Nike was the best choice for me. Today, Adidas and Nike are the two leaders of the sportsRead MoreCase Study : Adidas Company Analysis1422 Words   |  6 PagesICAPII - Adidas Company Analysis Background Information The company this report will analyze is Adidas.Adidas is a sport apparel company, which consists of three different companies: Adidas, Reebok and TaylorMade-Adidas Golf Company. Adidas is founded by Adolf Dassler after a family feud with his older brother Rudolf at Gebrà ¼der Dassler Schuhfabrik. Adidas was registered by Adolf Dassler on 18 August 1949. Adidas Group, has its headquarters located at Herzogenaurach, Germany alongside withRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 Pagesthe sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. In the sports apparel industry, Adidas could be viewed as one of Nike competitors. PromotionalRead MoreNike vs Adidas1379 Words   |  6 Pages1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brandsRead MoreEssay on Promotion of Nike vs. Adidas1745 Words   |  7 PagesPROMOTION! NIKE Nike is the worlds #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the worlds most familiar brands during the 1980s and 1990s.and now 2000s. As familiar as a Coke bottle or Big Mac, the Nike swoosh logo came to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. Nike is undisputed leader in sports-orientedRead MoreThe Main Influences On Operation Management1112 Words   |  5 Pagescompare to America where it would cost more to build. A statistic from the Sunday morning herald, new article ‘apple and the folly of outsourcing manufacturing’, a comparison of US and China’s cost can be seen. Assembled in china, the cost of putting one phone together was $173.47 US dollar, while in America it would cost $337.01. In comparison china would have been cheaper to produce an apple product. Supply Chain Management Supply chain management involves integrating and managing the flow of suppliesRead MoreUnderstanding Perceptions Of Products Through The Eyes Of Various Consumers1378 Words   |  6 Pagesof traits people attribute to a product as if it were a person.† (Solomon, 2013, p. 162). Nike: Exciting, Competent, Sophisticated and Rugged Adidas: Outdated, Conventional and Practical Reebok: Athletic 4. Describe the possible differences in target markets based on your research? Nike: Based on my research, while Nike has extended its brand and product line to meet the needs of various consumers, Nike predominantly targets and markets a lifestyle. This lifestyle attracts people who aspire toRead MoreUnder Armour Products Are A Inferior Alternative For Traditional Athletic Products1244 Words   |  5 Pagesof $7.5 billion for 2018,† (â€Å"Under Armour Aims High to Close Gap On Nike, Adidas – NASDAQ.com†, 2015). Under Armour’s biggest competitors are Nike and Adidas. Nike, known around the world, has yearly global revenues exceeding $30 billion (â€Å"Under Armour Aims High to Close Gap On Nike, Adidas – NASDAQ.com†, 2015). Adidas averages approximately $17 billion annually in global revenue (â€Å"Under Armour Aims High to Close Gap On Nike, Adidas – NASDAQ.com†, 2015). Examining the United States sports apparelRead MoreMission And Vision Of Nike And Adidas1992 Words   |  8 PagesCompanies, Nike and Adidas. In this report, we will be learning what their goals are, mission and vision of Nike and Adidas, how they have implemented these into their company process, how their policy is different. We will also be studying different strategies and different stakeholders they focus on to maintain their respective company’s sustainability. Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the